Tag: Branding

Why your Business Should Send Branded Christmas Cards

Why your Business Should Send Branded Christmas Cards

There are many reasons why your business should send branded Christmas cards. You may already send Christmas cards to your customers, but have you considered sending branded Christmas cards? Printed branded Christmas cards are a great way to reach your customers. Not only does it show you value them as a customer. It is also a great way to help your business stand out from the competition. Many businesses will send out electronic branded Christmas cards via email. But these can be overlooked

Connect with your Customers Through your Company Colours

Connect with your Customers Through your Company Colours

Can you connect with your customers through your company colours? When it comes to choosing your company colours there are many factors to consider. Ask yourself if they help your company stand out, whether the colours compliment each other and if they are relevant to your business. Another important factor to consider is the effect your company colours will have on your customers. Think about the emotions they will evoke. Colour can be used as a form of non-verbal communication. Different

Ways Colour Can Influence your Brand Message

Ways Colour Can Influence your Brand Message

In this article, we explore ways colour can influence your brand message. While your brand message is primarily influenced by the words you use to convey your message, an equally important factor to consider is your brand. colours. The psychology of colour plays an important role in evoking an emotional response from your customers, therefore it is imperative that you consider your brand colours and choose colours that support your brand message. For example, the colour blue is associated

6 Reasons why Print is Important to your Marketing Strategy

6 Reasons why Print is Important to your Marketing Strategy

In the ever evolving tech filled world we are living in today, business owners may find themselves asking whether print marketing is still worthwhile? The simple answer to this question is yes! Although it may seem that our lives are being dominated by digital technology, print marketing is still a very effective form of marketing your business and a print marketing strategy should still form part of your overall marketing strategy.

The Importance of a Consistent Brand

The Importance of a Consistent Brand

The Importance of a Consistent Brand is often overlooked. Your company brand is the portrayal of business and how customers view you. It can determine who buys from your company, whether they return and what they tell people about you. Branding is more than just a logo and the colours you use on your website; it should run through everything you do. Consistency is key to brand recognition; a customer should instantly recognise your brand whenever they look at a piece of your advertising or

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