Tag: colour psychology

Connect with your Customers Through your Company Colours

Connect with your Customers Through your Company Colours

Can you connect with your customers through your company colours? When it comes to choosing your company colours there are many factors to consider. Ask yourself if they help your company stand out, whether the colours compliment each other and if they are relevant to your business. Another important factor to consider is the effect your company colours will have on your customers. Think about the emotions they will evoke. Colour can be used as a form of non-verbal communication. Different

Ways Colour Can Influence your Brand Message

Ways Colour Can Influence your Brand Message

In this article, we explore ways colour can influence your brand message. While your brand message is primarily influenced by the words you use to convey your message, an equally important factor to consider is your brand. colours. The psychology of colour plays an important role in evoking an emotional response from your customers, therefore it is imperative that you consider your brand colours and choose colours that support your brand message. For example, the colour blue is associated

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