Tag: print design

Design Tips for Creating Business Cards

Design Tips for Creating Business Cards

Business cards are an effective way of getting your name or brand out there despite being one of the smallest marketing tools. From small businesses to global enterprises, a business card can help your network grow. A business card is a quick and simple way to get your brand in front of potential customers.  Given their handy size, business cards are with you at all time. Business cards are useful for chance meetings with customers. They are also ideal when attending networking events or

Print Design: Which Software to Use and When

Print Design: Which Software to Use and When

This article focuses on Print Design: Which Software to Use and When. When designing for print there are a number of pieces of software available to help. The three main programmes used by designers all belong to the Adobe design suite; Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Photoshop, Illustrator and InDesign offer different design features and functionality. Each programme is designed to be used for certain aspects of print design. Understanding the difference between each

Common Mistakes When Designing for Print

Common Mistakes When Designing for Print

What are the common mistakes when designing for Print? Designing for print is very different to designing for web and, although they both have the same objective of conveying a message and encouraging the reader to make the desired call to action, they have a very different process. Here at Lemon Press we always recommend that you enlist the services of a good graphic designer when it comes to your print marketing. This ensures that your printed materials are professionally designed and evoke

Why Print isn’t Dying

Why Print isn’t Dying

With everything today revolving around digital, you could believe that print media is fading away, in fact print media is still widely used by businesses and appreciated by consumers. Print media offers a varied landscape of advertising opportunities from newspapers, magazines, direct mail, flyers, brochures, leaflets and catalogues. Whilst digital marketing methods are great, sometime you just can’t beat the look and feel of print media, for example thumbing your favourite retailers

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