Tag: direct marketing

Direct Mail Facts

Direct Mail Facts

In recent years the use of direct mail has declined due to the increase in the use of digital marketing. Direct mail is a way in which businesses can target customers directly through printed marketing materials. Direct mail is still amongst the most frequently used strategy – but its use has dipped in recent years. Due to the constant development of digital marketing, many businesses no longer see direct mail as an effective form of marketing. But is this accurate? Below we will share some of

How Could Your Business Benefit from Direct Marketing?

How Could Your Business Benefit from Direct Marketing?

In an online world, direct marketing can be thought of as ineffective and old marketing strategy. If executed well it can be one of the most effective forms of marketing available to your business. Direct marketing has many benefits that cannot be replicated through digital mediums. The most obvious of these is tangibility. Leaflets, brochures or catalogues help small to medium sized businesses achieve impressive results. It needs to be part of a well-planned direct marketing campaign. Direct

Why Start-ups Should Use Print Marketing

Why Start-ups Should Use Print Marketing

Why Start-ups should use print marketing? When starting a new business it is imperative that you get in front of your target audience. You need to ensure that you raise brand awareness and awareness of your products and services. In today’s technology driven world your first thought may be to use digital marketing channels such as social media and while digital channels certainly should have a place in your marketing strategy, you shouldn’t overlook traditional channels such as print

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