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What’s the Biggest Mistake Creatives Make?

One of the biggest mistakes creatives make is not making print a big enough part of their marketing and sales strategy. Today’s digital world would have you believe that all your marketing efforts should be focused online, and while we agree that digital marketing is great, we also understand that printed marketing materials should play an important role in your overall marketing campaign.

Printed materials offer a varied landscape of advertising opportunities, from newspapers, magazines, direct mail, flyers, brochures, leaflets and catalogues. The beauty of print is that the process has come a long way, with the advancement in digital printing presses such as the Kodak Nexpress SE2500; variable data printing is changing the way that businesses communicate with their customers.

Don’t get us wrong we are not saying that print media is superior to digital media. What we are saying is that they are both useful tools that can be adopted as part of your marketing and sales strategy. Both should be used to their full capacity, and most importantly, should complement each other and ensure consistent branding.

The Benefits of Print Media

There are many great benefits that print media has over its digital counterparts including tangibility, credibility and branding.

Tangibility – Sometimes you just can’t beat the look and feel of print media, for example perusing your favourite retailer’s catalogue feels more indulgent than navigating your way around their website.

Credibility – There is something about print that gives a sense of legitimacy and authority, especially for older generations who have not grown up with the internet.

Branding – Print ads are great for solidifying your brand identity. Good print design achieves the perfect balance between colour, typography and images. Well designed and printed materials can make a great first impression.

Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit.

It Grabs Attention – With more businesses using digital marketing, the publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

If you would like to discuss your printing requirements, please contact us on 01527 510262 or email info@nulllemonpress.co.uk

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