Tag: marketing

Direct Mail Facts

Direct Mail Facts

In recent years the use of direct mail has declined due to the increase in the use of digital marketing. Direct mail is a way in which businesses can target customers directly through printed marketing materials. Direct mail is still amongst the most frequently used strategy – but its use has dipped in recent years. Due to the constant development of digital marketing, many businesses no longer see direct mail as an effective form of marketing. But is this accurate? Below we will share some of

What’s the Biggest Mistake Creatives Make?

What’s the Biggest Mistake Creatives Make?

One of the biggest mistakes creatives make is not making print a big enough part of their marketing and sales strategy. Today’s digital world would have you believe that all your marketing efforts should be focused online, and while we agree that digital marketing is great, we also understand that printed marketing materials should play an important role in your overall marketing campaign. Printed materials offer a varied landscape of advertising opportunities, from newspapers, magazines,

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