Tag: marketing

Direct Mail Facts

Direct Mail Facts

In recent years the use of direct mail has declined due to the increase in the use of digital marketing. Direct mail is a way in which businesses can target customers directly through printed marketing materials. Direct mail is still amongst the most frequently used strategy – but its use has dipped in recent years. Due to the constant development of digital marketing, many businesses no longer see direct mail as an effective form of marketing. But is this accurate? Below we will share some of

What’s the Biggest Mistake Creatives Make?

What’s the Biggest Mistake Creatives Make?

One of the biggest mistakes creatives make is not making print a big enough part of their marketing and sales strategy. Today’s digital world would have you believe that all your marketing efforts should be focused online, and while we agree that digital marketing is great, we also understand that printed marketing materials should play an important role in your overall marketing campaign. Printed materials offer a varied landscape of advertising opportunities, from newspapers, magazines,

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Covid-19 Update

During these uncertain times, we want to reassure all our clients that production remains unaffected, and we continue to print and fulfil all current and new orders to the high-quality standards you all know and love.

Internally safeguards have been put in place at Lemon Press including following procedures and guidance supplied by the BPIF (British Printing Industries Federation).

Sales and estimating continue as normal but to minimise risks, we have reduced the teams' attendance at our premises. Therefore staff that can complete their tasks remotely are set up to work from home.

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