Tag: Variable Data Printing

Print Jargon Busted: Print Finishes

Print Jargon Busted: Print Finishes

The type of print finishes you choose can have a dramatic effect on your printed material. But with so many to choose from it can be difficult to know which one to use. Your printer will be able to advise on the best print finish for the job as well as the grain and weight of the paper. Take a look at our guide to print finishes to give you a better understanding of the different types and help you get started in thinking about your next printing project. Blind Emboss Blind embossing is the

Why Your Business Needs Variable Data Printing

Why Your Business Needs Variable Data Printing

Advancements in print technology in the world of digital printing have led to a dramatic rise in the use of variable data printing (VDP) in recent years. With the advancement in digital printing presses such as the Kodak Nexpress SE2500, variable data printing is changing the way that businesses communicate with their customers. What is Variable Data Printing? Variable Data Printing, also known as variable information printing (VIP or VI) is a form of digital printing which allows various

Make it Targeted, Make it Personal!

Make it Targeted, Make it Personal!

Targeted personal mail get a higher response rate. In fact, The Future of Variable Data Printing to 2017 forecasts "an increase in variable data printing volumes for direct mail, transactional and promotional printing segments from 2012 to 2017". Response rates to personalised mailing are much higher than traditional direct mail print. A study by CAP Ventures showed 36% higher response rates, a 47% increase in repeat orders, and a 25% increase in average order value. These days, it is

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