Tag: Data Suppression

The Importance of Data Accuracy, Data Suppression and GDPR

The Importance of Data Accuracy, Data Suppression and GDPR

In this article, we look at the importance of Data Accuracy, Data Suppression and GDPR. Data is one of the most important aspects of your business. Making sure you cleanse your data is essential. As your database grows, the information you hold may become inaccurate. Single Customer View Regularly cleansing your data will remove, add and amend information in your database. It will ensure your data is accurate and to make sure you are not spamming a user. For example, someone may have

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