Tag: Birmingham

Print Document Size Guide

Print Document Size Guide

When designing your print materials there are a variety of factors to consider, such as the size of the document in mm, the size in pixels and the size with and without bleed. Having a good understanding of the difference in document sizes and how paper sizes translate to pixels for digital design will help ensure that your print materials are designed to the exact size you require. We’ve put together this handy guide to show sizes and resolutions for printing documents at 300 dots per inch

What Should a Business Brochure Include?

What Should a Business Brochure Include?

Creating a brochure for your business is a great way to communicate what your business does and how it can help your potential customers. A brochure will help your potential and existing customers connect and identify with your brand; it is this connection that will lead to brand loyalty. Business brochures can be mailed to potential customers, handed out at networking events and initial client meetings to create a lasting positive impression. In today’s digital world we are constantly being

Reading Online Vs Reading Print

Reading Online Vs Reading Print

What do people prefer - Reading Online Vs Reading Print? In today’s digital world we are constantly being told that print is dead and everyone wants their information in digital format. Whilst we are not disputing that some people prefer digital to print - print is far from dead. Understanding consumer preferences is key to planning your marketing campaign and to make the most of your budget. Using digital channels alone might lead to missed opportunities, not only if you are trying to reach

Make it Targeted, Make it Personal!

Make it Targeted, Make it Personal!

Targeted personal mail get a higher response rate. In fact, The Future of Variable Data Printing to 2017 forecasts "an increase in variable data printing volumes for direct mail, transactional and promotional printing segments from 2012 to 2017". Response rates to personalised mailing are much higher than traditional direct mail print. A study by CAP Ventures showed 36% higher response rates, a 47% increase in repeat orders, and a 25% increase in average order value. These days, it is

Digital printing with Kodak Nexpress SE2500 arrives at Lemon Press

Digital printing with Kodak Nexpress SE2500 arrives at Lemon Press

Digital printing with Kodak Nexpress SE2500, the latest in a new generation of digital printing presses, arrives at Lemon Press. This article features a 9 minute digital printing promotional film on the features of the Kodak Nexpress SE series. We will be contacting all of our customers with more detailed information on the Kodak NexPress and how it complements our existing lithographic print offering. The Kodak Nexpress SE digital printing series has many in-built features including Print

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