Tag: Brand
Choosing the Right Fonts
Choosing the right fonts for your printed media is important. We all know printed media is a powerful tool for promoting your business. One of the most important factors to consider with any printed marketing is your choice of font. This applies whether you are making a first impression with your business card. If you are reconnecting with existing customers with direct mail. When you are reaching out to new customers with a printed advert. You may think that the font you use plays a small
Ways Colour Can Influence your Brand Message
In this article, we explore ways colour can influence your brand message. While your brand message is primarily influenced by the words you use to convey your message, an equally important factor to consider is your brand. colours. The psychology of colour plays an important role in evoking an emotional response from your customers, therefore it is imperative that you consider your brand colours and choose colours that support your brand message. For example, the colour blue is associated
The Importance of a Consistent Brand
The Importance of a Consistent Brand is often overlooked. Your company brand is the portrayal of business and how customers view you. It can determine who buys from your company, whether they return and what they tell people about you. Branding is more than just a logo and the colours you use on your website; it should run through everything you do. Consistency is key to brand recognition; a customer should instantly recognise your brand whenever they look at a piece of your advertising or
